| glance around any modern gourmet grocery you | | | | 4) Knowledge is power — A majority of |
| will see that there are all kinds of accoutrements | | | | wine club gift memberships will come with a host |
| and food items intended to be put to use by wine | | | | of informative materials. For example, the |
| enthusiasts. The wine industry has practically | | | | membership might include a monthly newsletter, |
| exploded over the past decade. Today there are | | | | special documents about each of the wines |
| wine clubs, wine tasting parties, wine bars, | | | | delivered and further information about the wine |
| specialty shops and even journals for collecting | | | | industry in a country or region. This can really help |
| the labels from all of the vintages sampled. | | | | someone to develop a real sense of their own |
| Clearly if someone is enthusiastic about wine one | | | | preferences as well. |
| of the greatest gifts they could receive is a | | | | 5) Some nice accessories — Many |
| membership in one of the fantastic wine clubs | | | | contemporary wine club gift memberships provide |
| available. Such a gift would allow them to enjoy a | | | | wine accessories along with the enrollment. This |
| delivery of wine on a regular basis and it might | | | | could mean a great corkscrew, book or other |
| introduce them to a new favorite. | | | | item that will be used time and again by the |
| The top ten reasons for giving a wine club gift | | | | recipient. |
| are: | | | | 6) Build a cellar — If the recipient is already |
| 1) It is the gift that keeps on giving — Of | | | | a knowledgeable wine enthusiast you could easily |
| course this can sound like a cliché, but really it | | | | find a wine club gift membership directed at |
| helps to remember that most gifts are presented | | | | developing or improving a wine cellar. This would |
| on a single occasion, whereas the wine club gift | | | | be greatly appreciated by anyone interested in |
| membership would be re-given every month or | | | | wine. |
| on an extended basis. Additionally, each time the | | | | 7) Enjoy a meal - Not everyone is confident in |
| receiver enjoyed a glass of wine they would be | | | | their ability to pair wine with food, but most wine |
| thinking of you and the fabulous gift you have | | | | club gift memberships provide the kind of |
| given to them. | | | | background and details that helps the recipient |
| 2) High quality choices — A wine club gift | | | | match the selection to the perfect food or meal. |
| membership will entitle the recipient to receive | | | | 8) A lot to talk about — Think of all the |
| only the best choices on the market. Most wine | | | | great conversations you could have with the |
| clubs have panels of experts who make new | | | | recipient of a wine club gift membership. This is a |
| selections on a regular basis. Not many people, not | | | | wonderful way to keep in touch with a friend who |
| even the most enthusiastic wine aficionados, can | | | | lives at a distance. |
| often spend such time and money making such a | | | | 9) A memorable year — Many modern |
| well-researched and well-informed decision about | | | | wine club gift memberships will send the recipient |
| which wines to try. | | | | a "starter" label journal. This is a great way for |
| 3) Foreign travel — Let's face it, not many | | | | them to keep the labels and notes about all that |
| people get to travel to foreign locations to sample | | | | they experience during the months or years they |
| food and wine. When you give someone a wine | | | | are a member. |
| club gift membership it is almost like sending them | | | | 10) Inspiration — The final reason to give a |
| to a new place to sample the best wines the | | | | wine club gift membership is inspiration. You might |
| region has to offer. There are actually clubs | | | | inspire your friend or family member to explore |
| dedicated to specific regions or specific grapes | | | | local wine shops, restaurants and book stores to |
| and this too is like a secret "mini vacation" to one | | | | learn more about wine. Who knows? |
| of these locations. | | | | |