| Need more ideas to give your marketing efforts | | | | members of or what specialized publications they |
| a shot in the arm? Here are some ideas to get | | | | read.Find an online discussion group. is a search |
| your marketing efforts moving forward: | | | | engine that specializes in discussion groups. Just |
| Develop "free samples" of your service. Usually | | | | read the conversations as they go back and forth |
| the best samples are written or recorded | | | | for a while (this is called "lurking"). Then, after you |
| information. Write a tip sheet or a short list of | | | | have a feel for the personalities involved and the |
| frequently asked questions (FAQs). Record a | | | | group's protocol, start adding your own |
| speech you give to a local organization.Improve | | | | input.Develop a "needs assessment" that you can |
| your existing advertising by writing ten new | | | | use in new client interviews.Do a client survey to |
| headlines for your newspaper or Yellow Page ads. | | | | uncover your strengths and weaknesses. Make it |
| Test these new headlines against your existing | | | | clear that you are seeking honest and open |
| headlines in small classified ads. Measure the | | | | comments and are looking for ways to |
| results and let the winner be the headline the next | | | | improve.Become more active in your local |
| time you run a larger ad in the Yellow Pages or | | | | Chamber of Commerce and other organizations |
| newspaper.Host a wine tasting or open house in | | | | that open up networking opportunities.Create a list |
| your place of business. Invite several potential | | | | of reference books and CDs you can |
| clients and prepare a short talk on a topic of | | | | recommend.Create a 21 word description of your |
| interest to them. Use the tip sheets or free | | | | business that clearly tells what you do, who you |
| samples you prepared above to give to each | | | | do this for, and what makes you distinctive. This |
| attendee.Request testimonials from your best | | | | is your "elevator speech" that can be used on |
| clients.Volunteer yourself and your employees to | | | | your marketing materials, press releases and |
| assist in a charitable cause. For example, your | | | | given to someone who introduces you at public |
| team could man the phones at the next public | | | | speaking opportunities.Find barter organizations or |
| radio or television membership drive or help other | | | | set up barter relationships on your own. Not only |
| organizations with fund raising.Join a new group. | | | | can you reduce the cost of goods and services |
| Select organizations that allow you to get involved | | | | your business needs, you will gain new clients.Buy |
| and meet potential clients or networking | | | | season tickets to a local sports team. If you take |
| contacts.Find a non-competing business that | | | | clients or give tickets to people you do business |
| serves the same client base as you. Approach | | | | with, they will be tax deductible and fun as well. |
| this business about forming an alliance and sharing | | | | Get busy today and build a fire under your |
| referrals.Sponsor a talk and invite a visiting expert | | | | business. Do something, get out there and watch |
| on a topic of interest to your potential clients. | | | | your business grow.freelance copywriter, writing |
| Send out invitations and press releases to alert | | | | web content, copywriting tips, ghost |
| the media.Get in touch with ex-clients who no | | | | writerCOPYRIGHT(C)2006, Charles Brown. All |
| longer do business with you. Find out how you can | | | | rights reserved.Download your free copy of 99 |
| help them and get their suggestions about how to | | | | Ideas For Writing Irresistible Web Content, written |
| improve your services.Sponsor a children's club or | | | | by Charles Brown, a Dallas, Texas based |
| sports team.Give an award for the "Best of | | | | freelance copywriter who writes web copy, |
| ___." Use this award as a way to attract | | | | advertisements, white papers and direct mail. |
| publicity.Create a profile of your ideal client. Then | | | | Subscribe to his "Freelance Copywriter Secrets" |
| determine what groups these ideal clients are | | | | at or contact him at 817.715.3852 or ****. |