| Private Wine Tasting (PWT) is not just about | | | | the exact same year as the year of birth of the |
| serving wine in a reception or cocktail party. It is | | | | celebrant. |
| about delivering a real wine tasting experience to | | | | |
| keep your guests. PWT has become so popular, | | | | YATS Wine Cellars likes to believe that it offers a |
| it has overtaken dinners and cocktail parties as | | | | major competitive advantage to a client who |
| celebration of choice. It is the best form of | | | | chooses to use wine tasting as a means to |
| "entertainment" that you can use to keep your | | | | achieve a marketing edge. The wine is just part |
| event lively so guests will stay longer but at the | | | | of it. There is a serious amount of software |
| same time avoid distracting everyone present | | | | involved in staging these events, besides the |
| with a lot of noise and movements. | | | | obvious – tasting glasses, decanters, rinsing |
| | | | | and spitting stations. |
| Birthday, anniversaries and other social functions | | | | |
| have long lost their attraction. Guests attend | | | | A PWT can no longer be just about pouring wines |
| these parties and gatherings because they are | | | | into a glass. There has to be wine notes that |
| obliged to do so. Well, all that has changed. For | | | | relates to the theme of the tasting. The servers |
| the same budget you can achieve much more | | | | have to know how to prepare the wine properly |
| and win not just the attendance of your friends | | | | for service – breathing time, chilling |
| but also their gratitude for having been invited to | | | | temperature. |
| spend a rewarding afternoon or evening with you. | | | | |
| | | | | These parties can be as small as 50 and as big as |
| Various themes can be considered to mark | | | | 100 or even more. All in all, everybody gets to |
| specific nuances of the event. For example, a | | | | enjoy the thrill of a well-organized formal wine |
| birthday celebration can feature a few bottles of | | | | tasting at the same time. |
| wines from roughly the same time period, if not | | | | |