| So, I've been asked quite a few times in the past | | | | wine club probably isn't going to be a big |
| couple of days for my opinion on USA Today | | | | competitor, they're simply marketing to a |
| launching its wine club. To start, yes we're always | | | | different audience. That's ok and that price level |
| concerned when a significant competitor comes | | | | certainly makes some sense, we're comfortable |
| into the market, but after some basic research I | | | | that a $30-$40 per month for our entry level club |
| can't say I'll give it another thought. | | | | is a good place to start so we can still provide top |
| To start, we're talking about drastically different | | | | notch wine to our customers. |
| price levels. USA Today is working with My Wines | | | | The one thing that I do think is very interesting in |
| Direct and providing 6 bottles each quarter for | | | | regards to their club is that they will have tasting |
| about $70. Some quick, inexact math leaves me | | | | panels helping to select the wines. Frankly |
| at $11 per bottle for club members and I can only | | | | speaking that sounds like a ton of fun and |
| assume that USA Today is paying somewhere in | | | | something that I'd like to be able use on some |
| the range of $5-$8 per bottle from the wineries. | | | | level with my clubs. I enjoy the social aspect of |
| Thinking of the type of wine that we're working | | | | wine, I did end up with a couple of thoughts and |
| to source, I cannot imagine any winery that we're | | | | plans for action after reading the USA Today |
| currently working with selling any wine they make | | | | wine club article. |
| at such a severe discount. In that way this new | | | | |