| We have all had the experience of waiting for a | | | | wine industry. Many people do not know much |
| client to make a final decision. Some customers | | | | about wine and are intimidated by the prospect of |
| may even need to visit two or three times in | | | | purchasing the wrong wine. They are simply afraid |
| order to make a decision, but we all need to feel | | | | of making a mistake, so they tend to avoid |
| more confident about what we are buying. How? | | | | making any decision. Many liquor stores and |
| Why is this so difficult for some people? What | | | | wineries are now offering wine sampling and |
| can be done to help these customers make up | | | | education classes in order to educate customers |
| their minds in a more timely fashion? | | | | and create loyal wine connoisseurs. People will |
| For many customers, visualizing the change they | | | | come in, experience the wine, learn what they |
| are planning to make can be very difficult. This | | | | like, and purchase wine, even if they are not |
| difficulty prevents them from being able to make | | | | usually wine drinkers. These customers tend to be |
| decisions without a struggle. However, there are | | | | repeat customers because of the experience. |
| several things you can do to help these | | | | Grocery stores also allow customers to use their |
| customers speed up the decision process with | | | | senses when making purchase decisions. Sampling |
| confidence. | | | | is a frequent tool used by grocery stores in order |
| Home improvement centers are experts in | | | | to introduce new products to customers, |
| allowing customers see and feel their products. | | | | especially higher end products. Again, consumers |
| Think about the last time you wanted to paint. Did | | | | are afraid of spending a lot of money on a |
| someone in your home have a difficult time | | | | product and not liking it. Some stores even offer |
| deciding on a color? Many homeowners are | | | | hands-on cooking experiences in order to help |
| reluctant to change their home because they are | | | | promote new products. This allows people to learn |
| unsure of how the new paint color will look. Paint | | | | how they can use these new products at home |
| companies and home improvement stores | | | | with very little risk to them. Stores have found |
| recognize this fact. Some stores and paint | | | | that they often sell out of the products they are |
| companies now offer special computer software | | | | sampling because people become so excited by |
| which allows the home owner to scan in a picture | | | | the prospect of using a new and exciting product. |
| of their room and digitally "paint" it any color they | | | | If you want to help your customers make |
| wish. This helps people make an informed decision | | | | quicker decisions that they will feel happier about, |
| about their paint selection and increases the sale | | | | find a way to allow customers to use their |
| of paint. | | | | senses in the decision making process. You will |
| Another type of business that also attracts | | | | soon find that you will develop loyal customers |
| customers by using the senses is the liquor and | | | | who trust you and view you as a resource. |