The Future Of Wine: Capitalizing On New Opportunities And Preferences - Market Research Report On Aarkstore Enterprise

Introductionmirror the flat performance in sales volumes 8
Unlike the beer market, wine has not experiencedMales remain the dominant gender in overall
a sustained decline and has continued to grow inalcohol occasions, although female consumption is
value in some regions despite the economic crisis.growing stronger 11
Success in the market will be driven by appealingAlcohol consumption occasions decline with age as
to the continuing growth of consumers' trading upmoderation behaviors rise and consumers'
tendencies in core markets while educating andpriorities shift 16
heightening the appeal of wine among newModeration, driven by rising attentiveness to
consumers in emerging markets and youngerhealth issues, is increasingly characterizing many
demographic cohorts.consumers' alcoholic beverage consumption
Scopebehaviors 20
*Detailed insights and analysis documenting theModeration has also been influenced by economic
drivers and inhibitors of the wine marketcircumstances, but consumers remain resistant to
*Exclusive occasions, market and consumerthe concept of cutting back on alcohol for purely
survey data and analysis covering each categoryfinancial reasons 24
*Strategic conclusions combined with actionableAlcohol abstainers: although a minority, those who
recommendations for all industry players lookingnever drink account for sizeable shares of LDA
to fully capitalize on this marketconsumers 29
*Countries covered: France, Germany, Italy, theKey takeouts and implications: growth potential in
Netherlands, Spain, Sweden, UK, US, Australia,the alcohol market will be centered on tapping
Japan, South Korea, China, India, Brazil, and Russianew consumer groups and the sustenance of
Highlightstrading up behavior 34
Alcohol sales growth is suffering from the affectsTREND: Wine is a popular alcoholic beverages
of the global downturn, but longer term trendscategory that is not experiencing the same slow
such as moderation for health or expendituresustained decline seen in beer, cider & FABs
reasons are well established threats. The shift35
towards premiumization and a higher value/lowerWine sales figures show mixed fortunes, although
volume consumption pattern is set to continue butthe category is not in the middle of a sustained
has lost momentum and is not forestalling thedecline 35
sales decline.Wine occasions are one of the key consumption
Health is one of the most significant trendsoccasions in the alcohol market but frequencies in
influencing CPG brands in the present. Wine is bestsome developed markets are falling 40
placed of the three main alcohol categories toAlthough men typically enjoy more wine
capitalize on this, and regular moderate wineoccasions, the category is not subject to the
consumption has often been linked with healthpronounced male bias seen in both beer and spirits
benefits. The industry has adapted further to this45
trend and lower alcohol wines have already seenWine consumption is still skewed towards older
some success.age groups 51
Price and value-for-money are growing asCategorization of wine consumers can cross
influencing factors in what drinkers consume,typical demographic groupings with differing
where they consume and in what volume. Themindsets having important lessons for the
negative economic backdrop has clearly been aindustry 54
major motivator in this, and has further favoredKey takeouts and implications: the outlook for
the off-trade over the on-trade.wine remains more positive than that for other
Reasons to Purchasemajor categories despite the downturn 56
*Consumer understanding: obtain a detailedTREND: On and off-trade dynamics in the wine
understanding of consumer attitudes andmarket: consumers' off-trade consumption is the
behaviors towards winefundamental driver of category sales 57
*Market understanding: identify the key wineThe shift in alcohol sales from the on-trade to the
markets and product innovation trends in 15off-trade reflects a trend predating the global
countries across four territorieseconomic downturn 57
*Ideation: find inspiration for innovativeThe economic climate is however influencing
formulations and positioning that takes advantageconsumers' propensity to consume on-trade and
of consumers' desires for premium and healthalso their product choices 63
attributesRecent trends show increased motivation among
Table of Contents :consumers to consume off-trade 67
Overview 1Time scarcity and related external pressures on
Catalyst 1alcohol consumption occasions adds impetus to
Summary 1the move to the off-trade 72
Table of Contents 2The frequency and location of on-trade
Table of figures 3consumption habits around the world underlines
THE FUTURE DECODED 4preferences for moderate relaxed drinking
INTRODUCTION: Wine is beer's principaloccasions 75
competitor in the global alcoholic drinks market 4Consumers drink with greater frequency when at
TREND: The overall alcoholic beverage market ishome than they do on-trade 80
defined by its maturity and the moderateBrand choice is being influenced by price both on
consumption behaviors of consumers 4and off-trade, although this is, perhaps surprisingly,
Sales performance in the alcoholic beveragesmore marked off-trade 84
market highlights the contrast between theThe wine category is rooted in the off-trade in
saturated, static markets of the West and themost key markets 90
developing potential of key emerging markets 5Wine is less dependent on on-trade occasions than
Trends in consumers' consumption occasionsthe overall alcohol market FINISH!!!!!