| What makes a restaurant immensely popular | | | | presence of pizza foodservice and other fast |
| among its customers? Apart from good food and | | | | food outlets have gradually transformed the |
| relaxing ambiance, what makes guests flock to a | | | | eating habits of India’s middle class |
| restaurant is its pricing of dishes. Gone are the | | | | consumers. The pricing strategies are decided |
| days when one had to settle for cheap options, | | | | keeping the masses into consideration and their |
| as cost of food at high-end restaurants would | | | | affordability. Hence, the concept of lavish foreign |
| cost a fortune. However, the rise in the number | | | | cuisine that was termed rare earlier is fast |
| of food outlets in the country has led to | | | | disappearing. |
| meticulous pricing policies of restaurants in order | | | | Visiting a restaurant was only related to an |
| to sustain old customers and attract new ones. | | | | occasion earlier. However, with the emergence |
| One of the major factors that add to the | | | | countless food joints and dishes offered at highly |
| profitability of most food-chains, even after | | | | affordable prices, eating out has no more |
| reduced rates, is the firm grip on portion control. | | | | remained a fancy thing. The rise in income of the |
| Expert chefs know exactly how much ingredient | | | | middle class and a continued robust economic |
| to be added in every dish. This avoids | | | | growth are some of the other factors that have |
| unnecessary wastage of food items, which is | | | | led to the increase in the number of people |
| known as Portion control. No doubt, staff of any | | | | visiting restaurants more often. Hence, to cater to |
| restaurant has to undergo a rigorous training | | | | the growing demands and survive the tough |
| session before commencing their actual job at the | | | | competition, food outlets have to offer proper |
| workplace. | | | | pricing to their customers. Especially, office goers |
| The next reason why restaurants are offering | | | | find it more convenient to place an order for lunch |
| lucrative discounts and slashed prices on various | | | | or dinner from the nearest food joint, instead of |
| delicacies is the balance of expensive and | | | | going through the daily hassle of carrying Tiffin. |
| inexpensive food items. Street stalls/kiosks | | | | Family outings and dinners have now become |
| continue to dominate the foodservice market in | | | | common as compared to earlier. |
| India, however, with international entrants and | | | | |