Liquid Investments

Nothing is sacred to the boys in the city. Nowchange from older clients following a wine vintage
even the world of wine has become a bun-fightto vintage to younger, cash rich buyers looking to
between investors keen to make dramaticestablish a cellar but comforted by the fact the
returns over very short periods and claret loverswine will appreciate. The Asian market has also
despairing as their favourite wines spiral out ofgrown enormously, with wine merchants in China
their reach. At the very top end of Frenchand Japan doing record business.
wine-making, the enormously collectable Petrus ofSo what does this mean for those of us who
Pomerol is now around £23,000 a case for thefancy a dabble in the world of fine Claret? Well
wonderful 2000 vintage. However, I have nothere are two main points to bear in mind before
doubt it will soon find a buyer as the market foryou take the plunge. Most important is the quality
fine wines refuses to slow down. Customers whoof the vintage: 2000 and 2005 command such
bought into the celebrated 2000 vintage enhigh prices because they were both superb
primeur (ie buying while the wine is still in Francevintages, demand for both will always be high.
at the Chateaux maturing) are now laughing intoSecondly, the influence of the American wine critic
their checkbooks. A case of Mouton-RothschildRobert Parker is crucial in the modern market. His
2000 that went for around £1000 will now fetch100 point scoring system is massively influential in
somewhere in the region of £6000. That’sthe value of a wine, many would say too
600% growth in just 7 years, no wonder the cityinfluential! A wine with from a good Parker score
boys are scrambling to get their hands on goodfrom a good vintage is a sound investment,
wine!though obviously still at the whim of global
This begs the question: who is actually drinkingmarkets. If you fancy buying into the top wines
these wines? Contrary to common opinion thebut find the prices a little on the heavy side, look
vast majority is still being bought to be drunk,to lesser but decent vintages like 2004 or 2006
what has changed is the nature of the buyers.or buy into the 2nd Wines of these Chateaux:
Wine Merchants are seeing their customersthese can represent terrific value.