| Every restaurant will have competition, and even | | | | any way you feel will convey the mood, and hand |
| those operating on a tight budget, will need to | | | | out menus and cards or coupons. Above all be |
| know something about marketing a restaurant. | | | | creative, remember you are not like everyone |
| Marketing is essential for your restaurant to | | | | else. Make sure you compensate your employees |
| succeed. You need to keep the seats filled to | | | | for this. |
| make a restaurant work. | | | | 6. The Best In Customer Service With a Smile- |
| There are several ideas listed below on how to go | | | | Make sure that all of your staff treat people with |
| about marketing a restaurant.o Guerilla Marketing- | | | | respect and make them feel as if they are |
| This involves using more than one type of smaller | | | | special. They will tell others about the great |
| advertising ideas, instead of using larger, more | | | | treatment and prompt, courteous service they |
| costly advertising such as advertising on national | | | | received at your restaurant. And your staff will |
| TV. You can find other and more unique ways of | | | | get great tips. |
| advertising that are cheaper, and sometimes free. | | | | 7. Regular Promotions- Have a theme dinner |
| The Top 10 Guerilla Marketing Tactics: | | | | special on the slower nights. "Tuesday is Italian |
| 1. Signs- Create the biggest, most clever, unique | | | | night with a candlelit dinner for two for $20". You |
| sign for marketing your restaurant that your local | | | | can also offer wine and cheese tastings as an |
| community will allow. Make your restaurant stand | | | | appetizer. I'm sure if you think about it you can |
| out from all others. | | | | think of many tactics to market a restaurant by |
| 2. Use Flyers- Have a grand opening and make | | | | changing the menu a bit. |
| sure everyone knows about it. You can offer a | | | | 8. Sponsor a Contest- Having a fishbowl and |
| percentage off a meal, or free drinks with any | | | | collecting business cards will allow you to collect |
| order. You can also offer a percentage off any | | | | information about your customers and will help |
| entrée during the first week you are | | | | you build a mailing list for marketing a restaurant. |
| open. Above all be creative, and make your | | | | You may also want to have a separate bowl |
| customers remember you and want to come | | | | where customers who do not own a business can |
| back. | | | | participate. Give away a free dinner once a month |
| 3. Samples- You can set up a table in front, with | | | | as a token of your appreciation. You can add |
| your most personable server handing out samples | | | | them to your customer base for marketing your |
| of your food. Breakfast muffins in the morning, or | | | | restaurant. |
| your best pasta dish in the afternoon will allow | | | | 9. Customer Comment Cards- This is a great |
| your customers to try a bit of your fare. You | | | | way to collect names, birthdays, and email |
| may also want to make up coupons for a dollar | | | | addresses of your customers. You can email |
| or so off a meal (within a certain time line). Have | | | | them a special coupon a few weeks before their |
| your friendly server tell them about the | | | | birthday. Ask for their anniversary date as well, |
| restaurant and make sure they are able to field | | | | and send coupons for a discount on a dinner for |
| simple questions from the public. | | | | 2. This is also a wonderful way for anyone to |
| 4. Loyalty Incentives- You can set up a system | | | | market a restaurant. |
| where a card is punched for each meal a | | | | 10. A Website- Creating a simple website that |
| customer buys. After 10 meals they will get the | | | | includes your menu, the hours you are open, the |
| 11th one free, or a free dessert with their next | | | | type of payments you accept, and a few |
| meal. Whatever you can think of to add as an | | | | paragraphs on what the concept of your |
| incentive to your repeat customers and keep | | | | restaurant is and what specials and incentives you |
| them coming back. | | | | offer. This is a great tool when marketing a |
| 5. PR Gimmicks- If you are offering a special on a | | | | restaurant. |
| certain dish, you can have your staff dress up in | | | | |