| I was impressed with a marketing video that was | | | | brought back a box full of supplies all the way |
| posted on one of the social networking sites by a | | | | from California to my home in Florida. |
| young entrepreneur about his unique business. I | | | | About a year into my wine making hobby, as I |
| was drawn to watch the short video clip and | | | | got to know other people and make connections, |
| amazed at how well it was done. I commented on | | | | I learned there was a wine and beer making |
| the good job he was doing marketing his start-up | | | | supply store just a couple of blocks from my |
| enterprise and he responded, "I'm just trying to | | | | house. This store had been in business for years. I |
| get the word out there"! | | | | was shocked and flabbergasted. Had I known of |
| That's really what marketing is all about. You can | | | | it's existence this business could have been a |
| have the best product or service in the world and | | | | great source of information and supplies. They |
| if people don't know about it you will not be | | | | were hiding just up the street from where I have |
| successful. The basics of what type of product | | | | lived for 10 years and I never knew it. |
| service you offer, where you are located and | | | | If we all operated the way this little store |
| your business hours should always be someplace | | | | operated, we'd be out of business. I needed his |
| where customers, or potential customers, could | | | | products and advice and in all my searches could |
| access the information. | | | | not locate him or even hear the business existed. |
| Not too long ago I became interested in making | | | | So be sure your business is "out there" and the |
| wine as a hobby. I searched the internet for | | | | world and your potential customers know what |
| information and finally ordered some supplies | | | | you do, what you sell, what hours you are open |
| online and started making wine. On a trip to | | | | and where to find you. That's the most basic step |
| California I was able to locate a wine making | | | | in successful marketing. |
| supply store and actually browse through it. I | | | | |