Efusjon, A Critical Third Party Review

Just what is Efusjon - I haven't heard about itpromotes your business using social networking -
yet?a poweful addition to the serious entrepreneur's
Efusjon is a Multi Level Marketing company thatarsenal.
started in January of 2009 marketing 'healthy'So there you go.So why aren't you involved?
energy drinks.  Rather than taking any of theHave you gone crazy?It's a great company, isn't
traditional approaches to MLM, they modeled theirit?
growth after a wine club and created a uniqueThe best question that I use myself is "Do I
compensation plan called 'The Community Overlapbelieve in this product enough to use it if I weren't
Matrix'.  Essentially, the community overlap allowsselling it"?'  For me, the answer is simply no.To
you to be paid on the efforts of people whobe simple, and to the point - I simply don't like the
aren't involved in your organization at all.way that Efusjon's energy drinks taste (although
I first heard of Efusjon from a friend of minemany others seem to think otherwise - so I'll hold
who was excited out of her mind about amy tongue...).
business that 'it's not MLM, it's something better'. Sometimes, I find people just get involved for
(Which, of course, was B.S. - Efusjon is absolutelymoney, and that's what gives MLM a bad
a MLM company)reputation.  However, if you truly have a passion
She told me 'all you have to do is get threefor Efusjon - you should absolutely find a good
people, that's it, and you're rich'.sponsor and join right away.
This made me brush Efusjon off because I knowAlso - who says that the energy drink market will
from experience that even if you have akeep growing? Couldn't it be a short lived fad.It will
'Community Overlap' and a 'exciting new business'eventually be true that Efusjon will have to
you need to sponsor more than 3 people unlessventure outside of Energy Drinks if it is going to
you are one lucky person.continue to thrive.However, I know that I don't
I spent some time as of late researching Efusjonknow the future, do you?However, even if the
and it remains unclear whether this will turn into ademand for Energy Drinks suffers a steep decline
huge company or be a short lived, yet profitable- maybe you could make some quick money.
fad?  Or will they be here for years to come?My last thought for you today is that if you do
I wanted to discuss the 3 most compellingget involved (or are already involved) in Efusjon -
benefits to the Efusjon opportunity.  I'm going tolearn to market your business in a way that
cover these first, from the perspective ofattracts people to you, rather than repels them
someone who's not involved.  They are:away.By learning some simple marketing
1.Efusjon's strongest unique selling proposition isstrategies, you'll never have to try and recruit a
the 'Community Overlap Matrix'.This simple,family member again - you'll attract thousands of
innovative diversion from traditional MLM comppeople into your business like bees are attracted
plan methods will create some of the singleto honey.
biggest checks in the Network MarketingSimply put - learn how to attract others to your
profession.business and you can make as much money as
2.The whole energy drink industry is explodingyou want in Efusjon or any other company if you
right now.This year - while this might not be truechoose.The simple fact is that you'll prosper
always - energy drinks are a growing market.  Inwherever you go.  And the good thing is - you
fact, the sales of energy drinks are predicted tocan write your own check.
jump from $5 billion in 2009 all the way to $11It was my desire that I could aid you in
billion in 2011.understanding this business in a way that blesses
3.There is an innovative Facebook tool thatyour life.