| Alcoholic Drinks in India | | | | Champagne Indage acquired Australian wine |
| Alcoholic Drinks in India market report offers a | | | | company Tandou Wines, while Radico Khaitan has |
| comprehensive guide to the size and shape of the | | | | been building up its exports in the Middle East and |
| market at a national level. It provides the latest | | | | Africa by establishing a joint venture in the UK |
| retail sales data, allowing you to identify the | | | | and United Spirits has been exporting its brands to |
| sectors driving growth. It identifies the leading | | | | China. |
| companies, the leading brands and offers strategic | | | | UB Group consolidates its lead even as |
| analysis of key factors influencing the market - | | | | multinationals step up competition |
| be they new product developments, packaging | | | | UB Group, the parent company of United Spirits |
| innovations, economic/lifestyle influences, | | | | and United Breweries, further established a firm |
| distribution or pricing issues. Forecasts illustrate | | | | footing in the Indian alcoholic drinks market in |
| how the market is set to change. ( ) | | | | 2006. A number of new product launches, product |
| Why buy this report | | | | relaunches and packaging changes as well as |
| * Get insight into trends in market performance | | | | promotional activity surrounding its key brands, |
| * Pinpoint growth sectors and identify factors | | | | Kingfisher and McDowell’s, ensured yet |
| driving change | | | | another good year for the alcoholic drinks |
| * Identify market and brand leaders and | | | | behemoth. Meanwhile, multinationals such as |
| understand the competitive environment | | | | Diageo, Beam Global and Anheuser-Busch rolled |
| Product coverage | | | | out affordably priced made-in-India products to |
| Beer; Cider/perry; RTDs/High-strength premixes; | | | | challenge the position held by UB Group. |
| Spirits; Wine | | | | Easing regulations allow sales through |
| Executive summary | | | | supermarkets |
| Alcoholic drinks market on a high | | | | The legislation surrounding the retailing of alcoholic |
| The alcoholic drinks market in India registered | | | | drinks witnessed some liberalisation efforts in the |
| strong double-digit volume growth for the second | | | | latter half of the review period. With state |
| year in succession in 2007. Favourable | | | | governments easing regulations for the off-trade |
| demographics in the form of a strong economy, | | | | retailing of alcoholic drinks, the alcoholic drinks |
| improving lifestyles and higher disposable incomes | | | | industry has much cause for cheer. Maharashtra |
| encouraged consumer expenditure on alcoholic | | | | has been at the forefront of these changes with |
| drinks over the review period. Increasing | | | | retailing of beer and wine being permitted in |
| deregulation in the form of lower taxes and | | | | supermarkets. The eastern state of West Bengal |
| greater retailing opportunities for beer and wine | | | | has also given the green light to the retailing of |
| through supermarkets/hypermarkets in certain | | | | beer and wine through supermarkets. Chandigarh |
| states such as Maharashtra, West Bengal and | | | | also jumped on the bandwagon, with excise policy |
| Chandigarh further increased the affordability and | | | | changes allowing retailing of wine through |
| accessibility of alcoholic drinks. | | | | supermarkets. Diageo tied up with retail giant |
| Domestic manufacturers embark on global plans | | | | Reliance Retail for the distribution of wine in 2007. |
| Even as international players set their sights on | | | | Bright growth prospects for alcoholic drinks |
| developing markets such as India for the next | | | | Alcoholic drinks are expected to post a strong |
| phase of growth, Indian manufacturers increased | | | | performance in the forecast period, riding on |
| their global footprint in 2007. Indian manufacturers | | | | changing demographics, higher disposable incomes, |
| stepped up the aggression by not just expanding | | | | increased social acceptance of drinking liquor and |
| their product offerings in the domestic market | | | | regulatory changes. With a number of international |
| but also entering into joint ventures, increasingly | | | | players slated to launch their brands in the Indian |
| tapping into international markets and exhibiting a | | | | market, category investment, product availability |
| greater appetite for expanding overseas through | | | | and promotions are bound to increase, which will |
| the inorganic route. For example, United Spirits | | | | provide a wider range of choices for Indian |
| completed the acquisition of major Scotch whisky | | | | consumers. Moreover, current low per capita |
| player Whyte & Mackay in 2007 and wine | | | | consumption in India is expected to provide room |
| manufacturer Bouvet Ladubay in August 2006. | | | | for growth in the forecast period. |